NEWS
AdAge's Bob Garfield Credits Buntin's Trialogue Media Model in "7 Minutes to Reinvent the Internet" Presentation
At the "7 Minutes to Reinvent the Internet" event held on May 6 in New York City, seven marketing thought leaders made presentations on the future of the internet in the world of advertising. One of the presenters was Mr. Bob Garfield, ad critic and chief essayist for Advertising Age magazine and co-host of NPR’s On the Media radio program. Garfield, an unabashed proponent of the need to evolve the traditional media model, made two points in his seven minute presentation. He began by warning of the need to agencies to quickly create and adopt a modernized media model, and then he pointed to Trialogue, an approach conceived and practiced by The Buntin Group, as the best example he has seen to date in the industry.
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