NEWS
Buntin Out-Of-Home Names Senior Outdoor Advertising Executive to Lead Account Management
Nashville, Tenn., February 16, 2010 - Buntin Out-of-Home Media, the largest independent manager of outdoor advertising programs in the country, has named Carol A. Leinweber Senior Vice-President, Director of Client Relations. She will assume chief responsibility for the company's account management services.
"We have been very patient about filling this important position and are excited to be able to bring someone with Carol's knowledge and experience into the company," said Howard Greiner, President and COO of Buntin Out-of-Home. "Her knowledge of the outdoor industry, her experience in managing national programs and her recognition for strategic planning are widely known and respected."
Leinweber most recently was a senior strategist and outdoor marketing expert for the city of Chicago's bid to host the 2016 Summer Olympics. Prior to that, in 2005, she was named to lead a new outdoor advertising division within Omnicom Media Group - overseeing offices in Detroit, Chicago and San Francisco.
She began her career with Gannett Outdoor, San Diego and was later an account executive with Outdoor Services, Inc. as a Midwest marketing specialist and liaison for ten OSI offices. Her OSI account responsibilities included Levi's, Gatorade, the Illinois Lottery and Midwest Dodge Dealers. Her outdoor advertising career then led her to Starcom Mediavest Chicago where she supervised multiple out-of-home media teams on businesses such as Miller Brewing, Marlboro, Kraft and Disney.
In addition to her industry management background, she has earned numerous national outdoor planning rewards including the 2004 OAAA Media Plan of the Year for Altoids and the OAAA 2007 Media Plan of the Year for Charles Schwab. She is a graduate of Miami University, Oxford, Ohio.
Founded in 1990, Buntin Out-of-Home Media today is recognized as the fastest growing outdoor management company in the country. The company's proprietary GeoTrak technology platform is regarded as the industry leader in providing clients access and information on out-of-home inventory and contains data on over 400,000 locations across the country.
The company has also earned honors in the planning and strategy arena receiving the Stevie Award for Best Advertising Campaign of 2007 for Cracker Barrel, the OAAA Local Media Plan Award for BlueCross Blue Shield and the 2007 OAAA Best Public Service Campaign for the anti-meth campaign for Partnership for a Drug-Free America. Additionally, it has been instrumental among industry leaders in developing EYESON Out-of-Home Media Measurement, the new initiative by the TAB (Traffic Audit Bureau) to provide a comprehensive rating and measurement system for outdoor advertising.
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