Advertising and Marketing, Nashville, TN

Kathy specializes in translating data into meaningful consumer psychology, motivators and language that affect all agency thinking. As head of the The Buntin Group’s research capability, she has oversight responsibilities for strategy; research; measurement and analytics; macro trending; and target insights.  Beyond her role in shaping the agency’s product, she regularly consults with Fortune 500 companies, advising on changing customer trends, retail traffic influences and related business drivers. Kathy joined The Buntin Group in 1984 and held positions in Media and Account Management before becoming Research Manager in 1992. She is a magna cum laude graduate of the University of Tennessee at Martin with a B.S. in Business Management/Information Systems.