NEWS
Tennessee Education Lottery Announces Record Sales -- Buntin Group's “Tennessee Millionaires Club” Campaign a Key Contributor
Sales for the Tennessee Education Lottery set a new record in February surpassing every other month since its inception more than five years ago. Tennessee Lottery President and CEO Rebecca Hargrove attributes the February activity primarily to "Tennessee Millionaires Club," a new instant-game introduced February 3 which has the highest prize payout percentage of any game in Tennessee Lottery history. The Buntin Group developed an extensive, multi-media campaign to launch the game state-wide, including a television campaign that premiered in the Superbowl.
See details in the full release and view a TV spot from the Tennessee Millionaires Club promotional campaign.
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