Buntin Wins Media AOR Duties for Aaron’s
During an unprecedented time when ad expenditures are being suspended and production provides never-before-seen challenges, The Buntin Group today announced its second consecutive new client relationship in as many months, with the win of media agency-of-record duties for Aaron’s, Inc. The win comes on the heels of the agency’s recent full-service AOR win of Cabinets To Go and pushes capitalized billings for the Nashville-based independent well above $200MM.
“Undoubtedly, we’re all shaken by what’s going on in our world today. But we see it as our responsibility to apply our thinking to help these brands emerge from this time poised for the highest levels of success,” said Jeffrey Buntin, Jr., CEO of The Buntin Group. “The motivation to deliver meaningful results is amplified that much more, and we could not be more excited about the opportunity to partner with Aaron’s. It’s a company we’ve actively monitored for some time.”
With approximately 1400 Company operated and franchised stores in the United States and Canada, Aaron’s is the leader in lease ownership and specialty retailing of name brand furniture, electronics, appliances and more. Through an RFP first distributed to agencies in December, the Atlanta based company considered hundreds of shops en route to a handful of finalists. “Aaron’s is committed to building our business through insightful media strategies and activations that break through with our consumer,” said Bill Gentner, Chief Merchandising & Marketing Officer for Aaron’s, Inc. “We were excited to find this type of thinking in Buntin’s dynamic, insight-driven brand performance approach.”
Spanning the full spectrum of traditional and digital media, along with performance analytics and optimization, work between the companies is already underway. Look for plans to hit the marketplace over the course of the summer.
About The Buntin Group
With operations in Nashville, Indianapolis, Detroit and Minneapolis, The Buntin Group is among the leading independent brand communications firms and an ADWEEK-recognized “Top U.S. Shop.” The agency specializes in building brand and business momentum for national and international client organizations across diverse industries through its “Everything Speaks” mission. In addition to its work with corporate clients, the agency operates a cause-branding division called AdHope that assists organizations in maximizing their social value through “great work that does good in our world.” To learn more, visit buntingroup.com, facebook.com/buntingroup, or @TheBuntinGroup on Twitter and Instagram.
About Aaron's, Inc.
Headquartered in Atlanta, Aaron's, Inc. (NYSE: AAN), is a leading omnichannel provider of lease-purchase solutions. Progressive Leasing provides lease-purchase solutions through approximately 22,000 retail partner locations in 46 states and the District of Columbia, including e-commerce merchants. The Aaron's Business engages in the sales and lease ownership and specialty retailing of furniture, home appliances, consumer electronics and accessories through its approximately 1,400 Company-operated and franchised stores in 47 states, Puerto Rico and Canada, as well as its e-commerce platform, Aarons.com. Vive Financial (“Vive”, formerly Dent- A-Med, Inc.), provides a variety of second-look credit products that are originated through federally-insured banks. For more information, visit investor.aarons.com, Aarons.com, ProgLeasing.com, and ViveCard.com.
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