Breweries are kind of like churches these days—there’s one on every corner.
With so much craft beer to choose from, it can be hard to gain credibility with true beer connoisseurs. That’s why we created a campaign with Black Abbey that shines a light on the ones who continue to spread the word and wisdom that can only come from a beer that’s created and not made. These are not just beer drinkers, they’re modern patron saints.
Black Abbey creates beers born out of defiance and brewed with conviction. As we looked to attract more believers to the fold and grow our congregation, we launched the Black Abbey Commandments.