People are ready to adventure, to explore, to get back out there, to see what awaits them on the open road, but most of all they’re ready to experience all of this together. And CITGO is in the perfect position to be a part of this cultural movement. Because taking a trip in a car – whether it’s short or long – is a quintessential American aspect of being together as a family or a group of friends. To grow brand affinity among consumers and generate store traffic, we created a playful and inspirational campaign that inspires people to get out, to experience all of life’s big and little moments, and to encourage people to say, “Let’s Go Together.”