AS SERVPRO’S LEAD BRAND AND ADVERTISING PARTNER – HAVING HELPED THE NATIONAL CLEANUP AND RESTORATION FRANCHISE GROW FROM A $400 MILLION COMPANY TO A $3.4 BILLION ONE – IT WAS TIME TO GIVE THE BRAND AN ALL-AROUND REFRESH. FROM A NEW WEBSITE AND LOGO REDESIGN TO AN INTEGRATED CAMPAIGN DRAMATIZING THE BRAND PROMISE OF “LIKE IT NEVER EVEN HAPPENED” IN AN IMPACTFUL AND ENTERTAINING WAY, THE AIM WAS NOT JUST TO KEEP SERVPRO ON THE MAP BUT TO KEEP THEM THERE FOR YEARS TO COME.