Client

Trex

Project

WE CREATED A STRATEGIC POSITIONING WITH LONG-TIME PARTNER TREX THAT HELPED SOLIDIFY THE COMPANY’S LEADERSHIP IN COMPOSITE DECKING. BUT WE WANTED TO DISTINGUISH THEM EVEN FURTHER FROM COMPETITORS WITH A UNIQUE MESSAGE AND TONE. THE NEW CAMPAIGN INTENTIONALLY DIVERGED FROM A VERY FUNCTIONAL CATEGORY AND CREATED A BRAND INFUSED WITH HUMANITY AT EVERY TOUCHPOINT. THROUGH POWERFUL INSIGHTS AND EMOTIONAL STORYTELLING, THE WORK SHOWS A TREX DECK AS A PLACE TO CREATE A LIFETIME OF MEMORIES.