Client

Trex

Project

Few companies invent the categories they compete in. Of those that do, many become diluted by imitators - and ultimately slip from their leadership position. Not TREX®, the company that invented composite decking and has gone on to pioneer railings, lighting, framing, fencing, pergolas and other "firsts" of outdoor living. A client we've now wrapped in a new Brand promise themed, "Engineering What's Next in Outdoor Living," after being selected through a national competitive agency search. The Company that was first, becoming the Brand that stands for Next - all with the commitment to drive unmatched conviction to define - and redefine - the category.