THERE ARE LOTS OF BOURBON WHISKEYS THAT LOOK AND TALK THE SAME WAY. BUT 1792 IS A LITTLE DIFFERENT – MORE URBAN, MORE STYLISH, MORE SOPHISTICATED. SO WE DECIDED TO EMBODY THAT DIFFERENCE AND PUT IT AT THE HEART OF A NEW CAMPAIGN CALLED ‘UNTYPICAL’. LAUNCHING WITH ‘THE UNTYPICAL STORIES’, A DIGITAL AND SOCIAL INITIATIVE THAT FEATURES UNTYPICAL NIGHTS, AND UNTYPICAL WAYS OF BRINGING THEM TO LIFE THROUGH HIGHLY CRAFTED ANIMATION AND SOUND DESIGN.