FOR NEARLY 65 YEARS, PERKINS HAS SERVED UP CRAVEABLE EXPERIENCES THAT KEEP GUESTS COMING BACK TO THE TABLE. THEIR COMMITMENT TO QUALITY SERVICE AND FOOD IS SO DEEPLY INGRAINED IN THEIR COMPANY CULTURE, IT TRULY IS BAKED INTO WHO THEY ARE AND EVERYTHING THEY DO. WITH THIS CAMPAIGN, THE CULMINATION OF AN EXTENSIVE EFFORT INCLUDING NEW AUDIENCE SEGMENTATION AND A NEW BRAND POSITIONING, THE AIM WAS TO CAPTURE THAT INTANGIBLE AND WELCOMING FEELING OF WARMTH AND WHOLESOMENESS THAT SO MANY PEOPLE TALK ABOUT WHEN THEY TALK ABOUT PERKINS.